Jesmond Allen

Human-centred design for health and care

I help organisations create products and services that people use and trust

A photo of Jesmond Allen. A smiling white woman with glasses and long grey hair

Hi, I’m Jesmond

I’m a design leader, human-centred design consultant and design researcher specialising in health and care.

With more than 25 years’ experience, I quickly identify where design can make the biggest difference and help teams turn insight into action.

I’ve worked with public health organisations, charities and startups to design products and services that work better for the people who use them and the teams who deliver them. Whether you need help planning or delivering the work, I'm equally comfortable shaping strategy and working hands-on with teams to put it into practice.

Get in touch

Hire me to…

  • Understand the people who use your products and services so you can make better decisions and invest in the right improvements

  • Identify the challenges that matter most and focus effort where it will have the greatest impact

  • Use design research and co-design to uncover practical improvements and opportunities for innovation

  • Improve experiences and reduce inefficiency by designing inclusive services that work for patients, staff and customers

  • De-risk service changes before significant time and money are invested

  • Bring teams and stakeholders together around a shared understanding and a clear direction

  • Plan and deliver digital transformation that works for users, staff and organisations

  • Build human-centred design capability to create lasting change within your organisation

Selected clients

NHS
UK Health Security Agency
Relationship Works
Sirona Care & Health
One HealthTech

  • "Jesmond came in to help a group of clinical experts navigate through a wicked problem space… And through a series of really well-designed workshops, she provided structure, clarity, guidance and challenge"

    Jason, CDIO, Sirona Care and Health

  • “Jesmond has a brilliant way of involving everyone in decisions while ensuring we don’t lose momentum.”

    Joe, Strategic Initiatives Lead, Hearing Dogs for Deaf People

  • "Jesmond had excellent insights into the client journey and helped us make enormous improvements."

    Rob, Chief Executive, Relationship Works

  • “Jesmond’s direct approach to getting enough insights and analysing the findings gets the job done!”

    Graham, Senior User Experience Designer, NHS.UK

  • “Jesmond is not only an elite-level user experience consultant and design manager, she is a serious strategic thinker and a leader in organisational change and improvement.”

    Mark, Head of Product, RentGuarantor

  • “Jesmond helped us demonstrate the impact solid research and evidence-based design brings to projects.”

    Miles, Senior Service Designer, Torchbox

  • “Jesmond is able to quickly win the respect and trust of the most demanding stakeholders and set projects up to succeed thanks in large part to her clarity of thought and strength of determination.”

    Giles, Head of Product and Innovation, Made Tech

  • “Jesmond’s leadership style is highly effective and built on mutual respect and trust.”

    Cassie, Senior User Researcher, Torchbox

My approach

I create useful, usable and used products and services by:

  • Understanding real service-user and clinician needs via design research

  • Employing systems thinking to see the whole service, not just the interface

  • Using co-design to involve end-users in innovation and development

  • Practicing iterative design to continually test and learn

  • Collaborating closely with teams, clinicians and stakeholders

  • Helping organisations define realistic, evidence-based programmes to deliver meaningful change

Get in touch

Got a question, a project or just want to say hello? I’d love to hear from you!

Fill in the form, email hello@jesmondallen.co.uk or find me on LinkedIn.

hello@jesmondallen.co.uk

linkedin.com/in/jesmondallen

© 2026, Jesmond Allen Ltd.
Company number 10426886 registered in England and Wales. VAT number 253 8087 89.

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